Area Chart
An area chart is similar to a line chart, except the area
below the line is filled to indicate volume. Different
volumes can be overlapped. When multiple variables are
compared, the fill color should be transparent so data is
not hidden.
CONTAINERS OF PRODUCE PURCHASED
Stacked Area Chart
Alternatively, an area chart can compare values
by stacking them. This also allows you to relate
each value to the total.
CONTAINERS OF PRODUCE PURCHASED
Scatter Plot
A scatter plot displays a series of points. The position of
each point is determined by its relationship to the
horizontal and vertical axis.
GEYSER ERUPTIONS
Bubble Chart
A bubble chart uses the area of a circle to add a third
axis of information to a representation of a series of
values.
PARTS SOLD
In this example, time, cost, and quantity are
represented. In this case, the area of the circle
represents the quantity of parts. Further below,
bubbles are overlaid on a map showing quantity
in relation to location.
PARTS SOLD
Bubble Map
PART SALES
Pie Chart
A pie chart is a circle divided into sections
proportional to percentages. A pie chart works
best when comparing only 2-3 values, as it
becomes difficult to distinguish proportions
when the number of values increases. If more
than 3 values need to be displayed, a bar chart
is probably a better option.
Standard Pie Chart
PERCENTAGE OF PIES SOLD
Donut
JULY
Nested Donut
A donut chart is a pie chart with
the center removed. Both are
equally delicious when used in
moderation. The knocked out
center gives additional space for
labeling or nesting other charts
while maintaining the
proportions of the values.
Half Pie
Half Donut
JULY
Skewed 3D Pie
3D Pie (non skewed)
Skewing a pie chart with 3D effects should
typically be avoided. This kind of effect skews our
perception of the data, making it less accurate
and less effective. Portions of a pie chart can be
called out by applying non-skewing depth. When
in doubt, it is best to keep pie charts flat and
circular.
Polar Area Diagram
The polar area diagram is like a pie chart,
but the sectors are the same angle and
differ by how far they extend from the
center. This chart type is best used to plot
cyclical data.
Radar Chart
A radar chart is a graphical way of displaying data with
three or more variables. Each axis starts from the same
point. Like the polar area diagram, this chart works well
for comparing cyclical data.
NUMBER OF PIES SOLD
Keep your charts simple
Although it can be tempting to embellish charts to make
the data look more important or a presentation more
flashy, a good chart should be as simple as possible and
easy to read. Here is an example of how not to do it,
followed by suggestions about how to make it better.
Don't do this
Chart issues
- Color coded date key is overly complicated and serves no value.
- Color key is located in the chart and competes with actual data.
- Chart has unnecessary decoration that distract from data.
- Numbers above bars miss the point of having a chart.
Better
TRENDS IN FRUIT PRODUCTION
Improvements
- Placement of dates and fruit type are switched.
- Visual Structure is simplified and highlights data.
- Bars are distinct colors with ample contrast.
Issues
- Bar chart is not the best way to represent the data.
Best
TRENDS IN FRUIT PRODUCTION
Improvements
- Bar chart replaced with a line chart, which better suits the data.
- The chart now tells a clear and accurate story.
Get Creative
The charts discussed here are just the tip of the iceberg. Each of these chart types was originally created for a specific research need. If you can’t find a chart that represents your research data well, don’t hesitate to think outside of the box and make something new.
Give us a call us at (541) 687 5778 or email us at [email protected]. We would love to discuss your next research project.
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