Family Check-Up®
PARENTING APP FOR YOUNG FAMILIES
Product
Responsive Web App for young parents to practice healthy parenting responsibilities with their children.
Project roles
Discovery,
Visual Design & Branding
UI & UX Implementation,
Development,
Quality Assurance
THE CHALLENGE
Emberex was approached to create an interactive app that would keep young parents engaged while learning valuable parenting skills for their small children. Our goal, in line with our client's needs, was to deliver a visually appealing and highly interactive learning experience — delivering a series of lessons and activities aimed at responsible parenting.
REBRANDING
When the Family Check-Up® (FCU) team approached Emberex, they had a functional legacy app with a look and feel that was no longer aligned with their target demographic and wouldn't resonate with young parents. We maintained the existing concept, and sought to increase its approachability and youthfulness, and leave space for the real-life diversity of families.
THE PROCESS
Working closely with FCU, we identified ways to turn their research into a modern application. With strong focus on both parenting responsibilities and self-care, we were able to develop an app that encourages young parents to spend time each day learning new skills in these areas of life. With focus on learning, positive reinforcement, and points-based incentives, we successfully implemented FCU's research, strong content, and vision into enjoyable, easily digestable activities built for maximum skill acquisition.
GAMIFICATION
To encourage engagement, Emberex implemented gamification throughout the app. By participating in various tasks within the lessons, users earn points. At lesson completion, users collect badges for a job well done and are congratulated and encouraged by the Bear family along the way.
SURVEYS
Gauging a parent's current Areas of Strength and Focus Area opportunities is a key part of the Family Check-Up® application. Users are presented with a series of questions at the start of every topic. Their answers will help guide them through the upcoming lessons by pinpointing areas of strength, areas that need some attention, and areas to focus on.
INTERACTIVITY
While the research and opportunity to create real behavior change for families was always at the forefront of the design and development process, we were also working to create meaningful and delightful opportunities to interact with the content. When users are able to engage and consider how the content fits their own life, and allowed the opportnunity to think it through, then real learning can happen - and if we've done our jobs well, a bit of fun too!
ILLUSTRATION
The FCU app came with a family of bears to guide participants through the content. This gave Emberex opportunity to flex our illustration muscles and upgrade the overall beauty and accessibility of this app. Badges, icons, rooms in the Bear house…the list is long and each one aided in facilitating user engagement — sometimes allowing them to interact directly with an illustration.
ILLUSTRATION
The FCU app came with a family of bears to guide participants through the content. This gave Emberex opportunity to flex our illustration muscles and upgrade the overall beauty and accessibility of this app. Badges, icons, rooms in the Bear house…the list is long and each one aided in facilitating user engagement — sometimes allowing them to interact directly with an illustration.
ADMINISTRATION
The strength of the FCU participant program rests on the ability of researchers and coaches to have a close connection with particpants and their engagement data. Emberex built the FCU research team a full administration app that puts up-to-the-minute dashboard data and user details at their fingertips.
THE RESULTS
The FCU team was delivered a modern, interactive mobile application and desktop administration application that supports their research through plans and activities that remain in line with their findings.
Technology
Node, React, PostgreSQL
